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Human-Centered
Marketing Strategy

Building Brands People Trust
Hello,

I'm Amy Felknor—marketing strategist, and builder of brands that resonate, connect, convert, and sustain.

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My Strategy

I believe marketing is most powerful when it feels human and relational. My strategy blends Human-to-Human (H2H) Marketing (authentic voice, empathy, story) with Relationship Marketing (CRM-driven retention, lifecycle design, long-term loyalty). Layered with AI and automation, this approach enables personalization at scale while preserving trust.

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Proof Points
  • 20+ years scaling brands, building high-performance teams, and delivering measurable growth. 

  • Directed multi-million-dollar campaigns for higher education

  • Advised B2B/B2C organizations across healthcare-adjacent, financial services, and nonprofit sectors.

  • Built a consumer brand from a garage startup to a $25M+ global manufacturing enterprise.

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Thank you for visiting. 

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